The award-winning Hitchin-based radio producer and engineer, Paul Arnold, was facing some tough times twelve months ago when he decided to throw his time, money and energy into creating a unique personalised musical greetings app. Paul brought his skills in audio production, music and interactive projects together to create AcoustiCards, an iPhone and iPad app that seamlessly mixes hundreds of options into its songs. Paul says: “Having an idea for an app, is in many ways, the modern equivalent of having an unfinished novel in a drawer somewhere. To see the smile on people’s faces when they get to a line in the song that is perfect for them, that makes it all worthwhile.” The app has launched in time for Christmas, offering a quick, eco-friendly and unusual alternative to the traditional Christmas card, with 10p from every carol card sent donated to the UK charity Music As Therapy. The free AcoustiCards app is available on the Apple App Store now. More info at www.acousticards.com.
